ASSESSING THE SATISFACTION OF DOMESTIC TOURISTS WITH ECO-TOURISM DEVELOPMENT IN MANG DEN TOWN, KON PLONG DISTRICT, KON TUM PROVINCE, VIETNAM
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https://doi.org/10.46827/ejsss.v9i2.1568キーワード:
ecotourism、 domestic tourist、 satisfaction、 Mang Den、 Kon Plong、 Kon Tum要旨
Mang Den town, Kon Plong District, the Central Province of Kon Tum is one of the destinations of recent interest. With the advantage of the climate and unique high mountain ecosystem, eco-tourism development is one of the notable trends in Mang Den. Based on a survey of 130 domestic tourists to Mang Den, the study used SPSS software 20 to analyze domestic tourists' satisfaction with eco-tourism development in Mang Den. The findings of this research demonstrated the potential of ecotourism Mang Den Town as a destination for Vietnamese tourists seeking natural beauty, cultural experiences, and adventure activities. The positive satisfaction levels indicated that efforts have been made to provide a quality tourism experience. However, there is still room for improvement, particularly in infrastructure development and providing more interpretive and accommodation options. These results can guide tourism stakeholders in developing strategies to enhance ecotourism in Mang Den Town, as a Good Practice and ensure sustainable tourism growth in the Kon Plong District, Kon Tum Province.
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