FACTORS AFFECTING TOURISTS’ SATISFACTION WITH COMMUNITY-BASED TOURISM IN MANG DEN COMMUNE, QUANG NGAI PROVINCE, VIETNAM

著者

  • Nghi Bao Duy Department of History-Geography-Tourism, School of Political Science, Social Sciences and Humanities, Can Tho University, Vietnam
  • Nguyen Mai Quoc Viet Department of History-Geography-Tourism, School of Political Science, Social Sciences and Humanities, Can Tho University, Vietnam
  • Thai Cong Dan School of Foreign Languages, Can Tho University, Vietnam

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https://doi.org/10.46827/ejsss.v11i5.2105

キーワード:

This study investigates the factors affecting tourist satisfaction with community-based tourism in Mang Den Commune、 Quang Ngai Province、 Vietnam、 aiming to provide guidance for sustainable tourism development. A mixed-method approach was employed、 combin

要旨

This study investigates the factors affecting tourist satisfaction with community-based tourism in Mang Den Commune, Quang Ngai Province, Vietnam, aiming to provide guidance for sustainable tourism development. A mixed-method approach was employed, combining secondary data collection from government reports, academic sources, maps, and media with primary data collection through face-to-face and online questionnaire surveys. The questionnaire covered tourists’ demographics, evaluations of six satisfaction criteria (landscape and natural environment, infrastructure and tourism services, human factors, tourism activities and products, prices, and overall satisfaction), and additional suggestions for improvement. A total of 200 questionnaires were distributed, with 150 valid responses obtained, using a convenience sampling technique to ensure representativeness. Data were analyzed with SPSS 20.0, including descriptive statistics, Cronbach’s Alpha for reliability, and Exploratory Factor Analysis (EFA) to identify and group satisfaction factors. Results indicate that tourist satisfaction depends not only on infrastructure and services but also significantly on local residents’ attitudes, natural landscapes, cultural experiences, and tourism activities. Strengths of Mang Den include its fresh climate, serene environment, and unique cultural features, while challenges such as insufficient professional service skills, infrastructure gaps, environmental management, and limited promotion affect visitor experiences. Recommendations include coordinated development strategies, infrastructure improvement, skills training for local residents, enhanced marketing, and sustainable tourism management to increase satisfaction and promote long-term development.

 

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著者略歴

  • Nghi Bao Duy、 Department of History-Geography-Tourism, School of Political Science, Social Sciences and Humanities, Can Tho University, Vietnam

    Mr. Nghi Bao Duy is a senior Tourism student in Department of History–Geography–Tourism (DoHGT), School of Political Science, Social Sciences and Humanities (SPSSSH) at Can Tho University (CTU). His academic interests focus on tourism research, particularly in the areas of tour guiding, hospitality, tourism education, sustainable tourism startups, and tourism development. He can be contacted at nghiduy01042004@gmail.com.

  • Nguyen Mai Quoc Viet、 Department of History-Geography-Tourism, School of Political Science, Social Sciences and Humanities, Can Tho University, Vietnam

    Mr. Nguyen Mai Quoc Viet is a lecturer at Department of History–Geography–Tourism (DoHGT), under the School of Political Science, Social Sciences and Humanities (SPSSSH) at Can Tho University (CTU). His research focuses on community-based tourism, cultural tourism, and sustainable development in the Mekong Delta and other areas in Vietnam. He can be contacted at nmqviet@ctu.edu.vn.

  • Thai Cong Dan、 School of Foreign Languages, Can Tho University, Vietnam

    Dr. Thai Cong Dan is a Senior Lecturer in English at the School of Foreign Languages, Can Tho University (CTU), Vietnam. He earned his PhD in Educational Administration (English Program) from Naresuan University, Thailand (2010), and his M.A. in Cultural Aspects and Literature from the University of Notre Dame du Lac, USA (1999). His research interests encompass TEFL/TESOL, intercultural communication, English for Specific Purposes (ESP), curriculum design, language assessment, and tourism education. He can be reached at tcdan@ctu.edu.vn and ORCID: https://orcid.org/0009-0002-9566-8128.

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発行日

2025-12-24

巻号

巻 11 号 5 (2025)

セクション

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