CONSUMERISM AND CONSUMER BEHAVIOUR IN RIVERS STATE, NIGERIA

Autores

  • Onita Uzoma School of Secondary Education (Business), Department of Accounting Education, Federal College of Education (Tech.), Omoku, Rivers State, Nigeria
  • Abdulkarim Adebisi Musa PhD, School of Secondary Education (Business), Department of Accounting Education, Federal College of Education (Tech.), Omoku, Rivers State, Nigeria

DOI:

https://doi.org/10.46827/ejsss.v5i3.848

Palavras-chave:

consumer rights, consumer behaviour, consumer movement

Resumo

This study investigates consumerism and consumer behaviour in Rivers State, Nigeria. To achieve its main purpose, three specific purposes and three research questions were posed. The study adopted descriptive research design. Questionnaire was used for data collection. The population of the study was made up of all consumers in the 23 local government areas of Rivers State which are estimated to be around 7,409,304 people, that is, 4,112,001 males and 3,297,303 females. Sample of 230 respondents were selected using convenient sampling technique. The instrument for data collection was tested for reliability using Cronbach alpha test to obtain a reliability index of 0.72. Data collected for the study were analysed using mean and standard deviation and grand mean score to answer the research questions. The demographic profiles of the respondents were analysed using percentage. The study revealed that information about consumers’ rights were to a low extent accessed through consumers’ association in Rivers State. This means that consumerism in Rivers State is low or relatively new. It also revealed that consumers’ behaviour before purchase was to a low extent influence by their information about consumers’ rights and their behaviour after purchase was based on gentleman reactions. Therefore, it was recommended among others that educated consumers especially from the academic settings should form associations for creating awareness of consumers’ rights in Rivers State. It was also recommended that informed consumers must come together and form genuine movements aimed at championing their rights and instituting actions against unscrupulous marketers and businesses when the need arises.

 

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Biografias do Autor

  • Onita Uzoma, School of Secondary Education (Business), Department of Accounting Education, Federal College of Education (Tech.), Omoku, Rivers State, Nigeria

    Mr. Onita Uzoma holds a Masters Degree in Business Administration (Marketing). He is currently a principal lecturer in the Department of Accounting Education, School of Secondary Education (Business), Federal College of Education (Tech.), Omoku-Rivers State, Nigeria and a PhD student of Marketing Education at Ignatius Ajuru University of Education, Rivers State. He has taught marketing courses since converted to lecturing job in Federal College of Education (Tech.), Omoku-Rivers State. He has conducted researches in business areas such as: business education, marketing, and skills acquisition in business.

  • Abdulkarim Adebisi Musa, PhD, School of Secondary Education (Business), Department of Accounting Education, Federal College of Education (Tech.), Omoku, Rivers State, Nigeria

    Abdulkarim Adebisi Musa holds a PhD in Business Education (Marketing). He is currently a lecturer I personnel of the Department of Accounting Education, School of Secondary Education (Business), Federal College of Education (Tech.), Omoku-Rivers State, Nigeria. He is also the Chief-Executive Officer of PAMJIEB educational consultancy, research and training, Omoku-Rivers State, Nigeria. He has taught several business courses such as: marketing, entrepreneurship, business education practicum, business law, business mathematics and computer application in business. He is also a google scholar and has conducted researches in business areas such as: entrepreneurship, ICT, Industrial Training, skills acquisition, learning approaches, marketing, and business education. Through his private establishment, he is training younger Nigerians in computer application in business and has currently graduated upto 12 students within the ages of 9 to 33 years.

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Publicado

2020-07-04

Edição

Vol. 5 N.º 3 (2020)

Secção

Articles