SOLUTIONS TO PROMOTE STUDENTS’ PARTICIPATION IN THE UNIVERSITY’S VISUAL COMMUNICATION ON FACEBOOK SOCIAL NETWORKING SITE IN VIETNAM
DOI:
https://doi.org/10.46827/ejsss.v7i6.1306Ključne reči:
solution, student, visual communication, university, Facebook social networking site, VietnamApstrakt
Social networking sites have a great influence on everyone, especially young people. In Vietnam, 100% of higher education institutions have a fanpage (an information page created on Facebook) to communicate images about the institutions’ activities. In order to promote the image of higher education institutions to the public, students are the main and effective human resources in communicating the university’s image on social networking sites in the most effective and objective way. Therefore, to achieve the desired effect, it is necessary to have appropriate solutions.
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Reference
Ministry of Information and Communications (2019), the White Book Vietnam Information and Communication Technology 2019, Information and Communication Publishing House, Hanoi.
Digital in Vietnam: All the Statistics You Need in 2021 — DataReportal – Global Digital Insights. (2022). Retrieved 17 August 2022, from https://datareportal.com/reports/digital-2021-vietnam
Communist Party of Vietnam (2021), Documents of the 13th National Congress of Deputies, Hanoi in 2021.
Tran Xuan Quynh (2019), Situation and solutions to using social networks for learning by students of Vietnam Women's Academy, Research project at Academy level, Vietnam Women's Academy.
