AN INVESTIGATION OF CZECH STUDENTS' PERCEPTIONS TOWARDS UK HIGHER EDUCATION – BENEFITS AND POST-BREXIT ISSUE

Authors

  • Karolina Domesova Marketing Management Graduate, Newcastle Business School, Sutherland Building, 2 Ellison Pl, Newcastle upon Tyne NE1 8ST, United Kingdom
  • Shahzeb Hussain Senior Lecturer in Marketing, Newcastle Business School, Sutherland Building, 2 Ellison Pl, Newcastle upon Tyne NE1 8ST, United Kingdom
  • Suyash Khaneja Research Assistant, W107 Williams Building, Middlesex University, Business School, The Burroughs, London NW4 4BT, United Kingdom

DOI:

https://doi.org/10.46827/ejes.v8i12.4036

Keywords:

Czech students, UK higher education, educational benefits, value-added features, Brexit, interviews

Abstract

This paper covers an insight on how EU students specifically ‘Czech students’ would behave after Brexit, i.e. how Brexit would affect their selection of the UK higher education. Further, this study also examines why Czech students would choose UK over other EU and English speaking countries. In particular, this study examines three objectives: (i) to examine why Czech students would choose the UK over other European countries, (ii) to examine what are the value-added features that UK higher education would provide to students from the Czech Republic, and (iii) to examine how Brexit would affect Czech students’ selection of the UK’s higher education. A qualitative study was conducted with students based in universities in North-East. The findings suggest that Czech students choose UK because of its language, global recognition, job prospects, work-based learning, innovative teaching methods, quality of teaching, less distance between UK and Czech Republic, culture, and international environment are some of the reasons to choose UK as destination. Further, they have suggested that coming UK was their and their families’ dream. They have also explained that after Brexit, UK would not be as attractive as the current time. They mentioned that limitations in students’ loans, financial help, internships, NHS facilities, increase in prices, racial abuses, and fees would be few of the reasons to stop them to choose UK for higher educations. Implications and limitations are discussed in the study.

 

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Author Biographies

  • Karolina Domesova, Marketing Management Graduate, Newcastle Business School, Sutherland Building, 2 Ellison Pl, Newcastle upon Tyne NE1 8ST, United Kingdom

    Karolina Domesova, BA, is a recent Marketing Management graduate. During her studies at Northumbria University, she has undertaken a summer internship at Havas marketing agency. She has collaborated on numerous projects as a Junior Project Executive. She also has a broad experience within hospitality sector. She wishes to continue with her studies on postgraduate level. Her research interests include education, marketing strategy, branding, consumer behaviour, human resource management, project management, leadership, etc. (email: kajadom5@gmail.com)

  • Shahzeb Hussain, Senior Lecturer in Marketing, Newcastle Business School, Sutherland Building, 2 Ellison Pl, Newcastle upon Tyne NE1 8ST, United Kingdom

    Shahzeb Hussain, PhD, MA, MSc, PgDip, BS, is a Senior Lecturer in Marketing at Northumbria University. Prior to joining Northumbria University in September 2020, he worked as a Lecturer in Marketing at Cardiff Metropolitan University, Associate Lecturer at Middlesex University London and as an Associate Tutor at few of the other institutions in United Kingdom. He also has performed various roles in social care, retailing and other academic roles. He has obtained a PhD from Middlesex University London, UK; MA from University of West London, UK; MSc from University of Luton, UK; PgDip from Middlesex University, UK and BS (Hons) from Sir Syed University of Engineering and Technology, Pakistan. His research interests include branding, consumer behaviour, advertising, relationship marketing, ethics, etc. (email: shahzebworld@hotmail.com & shahzeb.hussain@northumbria.ac.uk)

  • Suyash Khaneja, Research Assistant, W107 Williams Building, Middlesex University, Business School, The Burroughs, London NW4 4BT, United Kingdom
    Suyash Khaneja holds a PhD in Marketing from Business School, Middlesex University, United Kingdom. She believes that investing in the design can be a sustainable business advantage, because it leads to five benefits, creative collaboration, innovation, differentiation, simplification and customer experience. Her understanding of consumer behaviour has been sharpened by many years of observation of both retail markets and their consumers. She is a leading expert on design research with particular focus on the emotional well-being of consumers. She has published on topics concerning Physical Environment Design, and Consumers’ Emotional Well-Being. Her main interest is in Physical Environment Design and its components such as ambience, artefacts and spatial layout. Currently, she is serving a consulting firm in India that provides insights into research methods and data sciences (email: suyashk@hotmail.com)

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Published

2021-11-25

Issue

Vol. 8 No. 12 (2021)

Section

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