MOBILES INFLUENCING THE ADOPTION OF E-HEALTH IN MOROCCO: ANALYSIS OF THE TAM AND UTAUT MODELS

Authors

  • Dounia Ouadia PhD Student, Laboratory: Economic Studies, Digital Analysis, and Artificial Interest, Université Abdelmalek Essaâdi, Morocco
  • Mhamed Hamiche Professor, Laboratory: Economic Studies, Digital Analysis, and Artificial Interest, Université Abdelmalek Essaâdi, Morocco

DOI:

https://doi.org/10.46827/ejphs.v8i1.203

Keywords:

telemedicine, e-health, technological innovation, Technology Acceptance Model (TAM), Unified Theory of Technology Acceptance and Use (UTAUT), healthcare systems.

Abstract

This paper examines the impact of the adoption of new e-health technologies in Morocco. The study focuses on telemedicine and e-health services. It investigates innovation theories and behavioral intention models, while focusing on the Technology Acceptance Model (TAM) and the Unified Theory of Technology Acceptance and Use (UTAUT) to understand the key factors influencing the adoption of these healthcare services. The article seeks to explore how these e-health technologies are redefining interactions between healthcare professionals and patients. The methodology is based on rigorous data collection and analysis, with results interpreted in the context of existing literature. The results predict a growing acceptance of these technologies, with important implications leading to improved access to healthcare and quality of medical services in the region. The conclusion highlights practical implications and proposes directions for future research in this evolving field.

JEL: I15; O33; C83; M15 

Author Biographies

  • Dounia Ouadia, PhD Student, Laboratory: Economic Studies, Digital Analysis, and Artificial Interest, Université Abdelmalek Essaâdi, Morocco

    Dounia Ouadia is a doctoral student in Management Sciences at Abdelmalek Essaâdi University, specifically in the Economic Studies, Digital Analysis, and Artificial Interest Laboratory. Her research focuses on the adoption of emerging technologies in healthcare, with a particular emphasis on the use of mobile technology in e-health systems. Through her doctoral studies, she aims to deepen the understanding of the key factors influencing technology acceptance, including the application of behavioral intention models like TAM and UTAUT, contributing valuable insights into the digital transformation of the Moroccan healthcare sector.

  • Mhamed Hamiche, Professor, Laboratory: Economic Studies, Digital Analysis, and Artificial Interest, Université Abdelmalek Essaâdi, Morocco

    Professor Mhamed Hamiche is a Moroccan academic specializing in management sciences and human resources. He serves as a Professor of Higher Education at the Faculty of Law, Economics, and Social Sciences in Tétouan, part of Abdelmalek Essaâdi University. His research encompasses a broad range of topics, including finance, logistics, human resources, management, marketing, and general economics.

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Published

2024-12-14

Issue

Vol. 8 No. 1 (2025)

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Articles

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How to Cite

MOBILES INFLUENCING THE ADOPTION OF E-HEALTH IN MOROCCO: ANALYSIS OF THE TAM AND UTAUT MODELS. (2024). European Journal of Public Health Studies, 8(1). https://doi.org/10.46827/ejphs.v8i1.203