Bd. 7 Nr. 2 (2022)

Articles

• THE MEDIATING EFFECT OF RELATIONSHIP MARKETING STRATEGY BETWEEN DIGITAL MARKETING STRATEGY AND CONSUMERS’ PURCHASE DECISIONS IN THE AUTOMOTIVE INDUSTRY IN MALAYSIA

  Kumaran Kanapathipillai, Sharvena Kumaran

  • PDF (Englisch)

• ANALYZING LEADERSHIP PRACTICES IN AN INTERNATIONALLY RENOWNED HR COMPANY: WHY DOES PEOPLE-ORIENTED LEADERSHIP MATTER?

  Mira Kabze

  • PDF (Englisch)

• EXPLORING THE BRAND BUILDING PROCESS IN MICRO VENTURES THROUGH SOCIAL MEDIA USAGE: A STUDY OF THE WOMEN-OWNED HOME-BASED COOKED FOOD DELIVERY SERVICES IN KHULNA CITY IN BANGLADESH

  Farzana Akther, Sk. Md. Reazul Kabir, Mst. Naznin Sultana, Imtiaz Masroor

  • PDF (Englisch)

• AN EMPIRICAL STUDY ON THE INFLUENCE OF SOCIAL CAPITAL ON THE DIGITAL ENTREPRENEURS’ PERFORMANCE DURING THE OMICRON VARIANT WAVE (SARS-CoV-2: B.1.1.529)

  Kumaran Kanapathipillai, Sharvena Kumaran

  • PDF (Englisch)

• QUALITY MANAGEMENT PRACTICES AND ORGANIZATION PERFORMANCE: A CRITICAL REVIEW OF LITERATURE

  Beatrice Chelangat

  • PDF (Englisch)

• THE MEDIATING ROLE OF BRAND SATISFACTION AND BRAND TRUST BETWEEN ANTECEDENTS AND OUTCOMES OF BRAND EQUITY: AN EMPIRICAL INVESTIGATION OF BRAND EQUITY ELEMENTS ON SELECTED CELL PHONE BRANDS IN ETHIOPIA

  Getie Andualem Imiru

  • PDF (Englisch)

• SIGNIFICANCE OF ANALYTICS

  Barbara A. Manko, Chandrasekhar Mani Raparla

  • PDF (Englisch)

• THE STAFFING AUTONOMY OF GREEK UNIVERSITIES: AN ATTEMPT AT QUANTIFICATION

  Haris Lambropoulos, George Stamelos, Ourania Bousiou

  • PDF (Englisch)

• THE IMPACT OF WORKING CAPITAL ON THE PROFITABILITY OF LISTED COMPANIES IN THE PALESTINE STOCK EXCHANGE

  Mohab Ashraf Hassoun

  • PDF (Englisch)

• THE COVID-19 CRISIS AND REGULAR TELEWORK: THE EFFECT OF STRESS ON THE NIGERIAN OIL AND GAS EMPLOYEES’ WORK PERCEPTION

  Imoh Uford, Imaeka Charles, Justina Ekom Ekong

  • PDF (Englisch)