دوره 9 شماره 2 (2024)

Articles

• RESIDENTS’ PREFERENCE FOR A PROPOSED PARKING FACILITY IN DAVAO CITY: A CONJOINT ANALYSIS

  Bryan E. Somozo, Christian Paul S. Moyon

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• STRATEGIC MARKETING ORIENTATIONS FOR SOCIAL VALUE GENERATION: SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA

  Aloisio Henrique Mazzarolo, Emerson Wagner Mainardes, Lara Mendes Christ Bonella Sepulcri, Anna Beatriz Simonetti Polastri de Olive

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• THE DIGITAL SHIFT: EVOLVING INSURANCE LANDSCAPE AND CONSUMER-CENTRIC DIGITALIZATION IN KUALA LUMPUR, MALAYSIA

  Kumaran Kanapathipillai, Nur Syukrina Binti Abu Bakar, Nor Anizah Binti Mohd Bakhari, Farah Adila Binti Mohammad Roslee

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• FROM CLICK TO CART: HOW SOCIAL MEDIA PLATFORMS AND ECONOMIC FACTORS SHAPE POSTGRADUATE STUDENTS’ BUYING BEHAVIOUR IN KLANG VALLEY, MALAYSIA

  Kumaran Kanapathipillai, Farzana Binti Shamsudin, Nur Aina Binti Ahmad, Thanesini Mohan

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• FROM PLANNING TO PERFORMANCE: ASSESSING THE ROLE OF MILESTONE SCHEDULING IN GARMENT ENTERPRISES IN ELDORET TOWN, KENYA

  Mathok Mawich, Fredrick Ochieng Owuor, Mercy Kanake

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• THE INFLUENCE OF ORGANISATIONAL CLIMATE AND RESPONSIBLE LEADERSHIP ON INNOVATIVE BEHAVIOUR OF EMPLOYEES IN HIGHER INSTITUTIONS OF LEARNING IN GHANA

  Aliata Issahaq Mumuni, George Obeng Appah, Kennedy Afenyo Biaku

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• INFLUENCE OF STRATEGIC DIRECTION ON THE PERFORMANCE OF FINTECH FIRMS IN NAIROBI CITY COUNTY, KENYA

  Sophie Jeruto Naburuki, Nehemiah Kiplagat, Simon Kipchumba

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• FROM SERVICE TO SUPERIORITY: UNVEILING THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER EXPERIENCE IN THE RETAIL INDUSTRY, KLANG VALLEY, MALAYSIA

  Kumaran Kanapathipillai, Ooi Fu Nian, Chai Pei Yi, Yang Wan Ping

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• INFLUENCE OF CAPABILITIES FOR RESOURCE MOBILIZATION ON THE PERFORMANCE OF THE LOCAL AUTHORITIES IN ZAMBIA

  Monde Felistus Shimwanga, Kalisto Kalimaposo, Royson M. Mukwena, Musole Siachisa

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• UNDERSTANDING THE ENTREPRENEURIAL INTENTION AND MOTIVATION OF YOUNG PEOPLE: A COMPARATIVE STUDY BETWEEN MEN AND WOMEN / COMPRENDRE L'INTENTION ET LA MOTIVATION ENTREPRENEURIALES DES JEUNES : ÉTUDE COMPARATIVE ENTRE HOMMES ET FEMMES

  Sara Ben Yakoub

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