FACTORS THAT IMPACT GREEN PRODUCT PURCHASE BEHAVIOUR OF MALAYSIAN SHOPPERS

Auteurs-es

  • Menaga Sarvanan Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
  • Nur Hidayah Binti Safian Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
  • Mohamad Lutfi Bin Mohd Yusoff Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
  • Eswaraj Surasubramaniam Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
  • Nur Nadiah Mahbob Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
  • Kumaran Kanapathipillai Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

DOI :

https://doi.org/10.46827/ejmms.v8i1.1392

Mots-clés :

green product, consumer purchase behaviour, environmental concern, social influence, environmental problems, environmental responsibilities

Résumé

Today, the rapid development of technology has caused both positive and negative effects and environmental changes. While enjoying the convenience provided by technology, people should have the right mindset in keeping and protecting their environment healthy. Therefore, this study aims to examine the factors that impact the green product purchase behaviour of Malaysian shoppers in Klang Valley, Malaysia. Five independent variables were used in this research project to identify the factors that influence working consumers’ purchasing behaviour toward green products: social influences, environmental attitudes, environmental concern, and perceived effectiveness of environmental problems and perceived effectiveness of environmental behaviour. Six hundred consumers are the solely targeted respondents in this study. It is found that there are no significant differences for the gender and race variables, whereas the monthly income variable found a significant difference. In addition, the study findings also discovered a significant relationship between the factors influencing consumers’ purchasing behaviour towards green products. Consequently, these research findings have provided insights and feedback to businesses facing many challenges in convincing consumers to purchase green products. By gathering this information, marketers can understand the route that shifts the environmental factors to green purchase behaviour. They also would be able to formulate their various strategies to effectively attract more consumers to purchase green products.

 

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Biographies de l'auteur-e

  • Menaga Sarvanan, Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

    Menaga Sarvanan works as a Data Research & Compliance Analyst. She has obtained a Degree in Management with Psychology from Wawasan Open University in 2016. She has 12 years of working experience in the corporate business world, customer service, aviation industry and is currently in finance compliance and data research. She currently works on independent projects. Besides she is also actively involved in business promoting and marketing health supplements to customers. She has great communication, leadership, management, interpersonal skills, critical thinking and problem-solving.

  • Nur Hidayah Binti Safian, Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

    Nur Hidayah Binti Safian obtained a Diploma in Business and Information Technology from International College YPC, in 2012. Now, she runs her own business directly and also sells various products online including food & beverages, beauty and health as well as reading materials for early learning and also religious purposes. She has more than 10 years of experience in the corporate business, company management, business start-up, customer service, involved in marketing, getting projects and tenders and so on.

  • Mohamad Lutfi Bin Mohd Yusoff, Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

    Mohamad Lutfi Bin Mohd Yusoff a former research assistant at Malaysian Agricultural Research and Development Institute (MARDI) in his early 20s, after graduating with Degree of Agrotechnology from University Malaysia Kelantan (UMK). After a few years of contributing his services to MARDI, he decided to enter the corporate world and broaden his knowledge in business studies. He started his career as a retail manager. Then he used his experiences and skills to build his own small online clothing business. In his free time, he works as a freelance graphic designer where he designs digital artwork for other businesses.

  • Eswaraj Surasubramaniam, Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

    Eswaraj Surasubramaniam was born in 1991 and obtained a Diploma in Aviation Management in Cybernetics International College of Technology, in 2016. He has 7 years of working experience in the corporate business world. He has great communication, leadership, management, critical thinking, and problem-solving skills. Currently, he is working in a Multinational Corporation, and he is handling various projects.

  • Nur Nadiah Mahbob, Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

    Nur Nadiah Mahbob is an academic at UNITAR International University. She lectures Business and Management subjects. She has over 12 years of experience in retail banking, education, and small and medium home-based entrepreneurs. Her interest is in research on entrepreneurship. She graduated from Brunel University, London. She was then granted a Tier 1 Graduate Entrepreneur Visa in the United Kingdom after she was selected as the Grand Prize Winner in the Venture Competition London 2015.

  • Kumaran Kanapathipillai, Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

    Kumaran Kanapathipillai holds a PhD in Management/Business from the Management and Science University (Malaysia). He is an academic and a researcher in the areas of Management and Marketing. He supervises and assesses Masters and PhD candidates. He conducts entrepreneurship, creative problem-solving, and project management training in various industries. His main areas of interest and research are contemporary entrepreneurship, supply chain management, and marketing.

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Publié

2022-12-24

Numéro

Vol. 8 No. 1 (2023)

Rubrique

Articles