Vol. 8 No. 1 (2023)

Articles

• FACTORS THAT IMPACT GREEN PRODUCT PURCHASE BEHAVIOUR OF MALAYSIAN SHOPPERS

  Menaga Sarvanan, Nur Hidayah Binti Safian, Mohamad Lutfi Bin Mohd Yusoff, Eswaraj Surasubramaniam, Nur Nadiah Mahbob, Kumaran Kanapathipillai

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• IMPACT OF DEVELOPMENT OPPORTUNITIES AND COMPENSATION ON EMPLOYEE RETENTION: A COMPARATIVE STUDY ON BANKING INDUSTRY OF BANGLADESH

  Mahfuja Khatun, Sk. Neyazur Rahman, Munni Khatun

  • PDF (anglais)

• FACTORS THAT DISCOURAGE HIGHLY EDUCATED WOMEN FROM BEING ENTREPRENEURS

  Gwendoline Vusumuzi Nani, Joyce Mathwasa

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• A STUDY ON THE FACTORS THAT IMPACT THE FUTURE TRENDS OF MARKETING: EVIDENCE FROM THE HOSPITALITY INDUSTRY IN KLANG VALLEY, MALAYSIA

  Thilaga Sivaraman, Mohamad Najat Bin Mohamad Zahrin, Mohamad Yazid Bin Roni, Kumaran Kanapathipillai

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• INTEGRAÇÃO DOS STAKEHOLDERS NA ESTRATÉGIA ORGANIZACIONAL: UMA VISÃO PLURALISTA / INTEGRATION OF STAKEHOLDERS INTO THE ORGANIZATIONAL STRATEGY: A PLURALIST VISION

  Jorge Rodrigues

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• NOT JUST SATISFACTION: A COMPARATIVE STUDY OF RECURSIVE AND NON-RECURSIVE MODELS ON MODERN RETAIL CONSUMER BEHAVIOR

  Ketut Indraningrat, Kristian Suhartadi Widi Nugraha, Tatok Endhiarto, Chairul Saleh

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• INFLUENCE OF ENTREPRENEURIAL EDUCATION AND BEHAVIOUR ON STUDENTS' INTENTION TO START A BUSINESS IN MOROCCO: AN EMPIRICAL STUDY

  Ouiam Boujaddaine, Ahmed Taqi

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• SUSTAINABLE HIGHER EDUCATION CURRICULUM MANAGEMENT SYSTEM IN CHINA: THEORETICAL PERSPECTIVES

  Wang Xiaoyan, S. M. Ferdous Azam, Jacquline Tham

  • PDF (anglais)

• RELATIONSHIP MARKETING STRATEGIES APPLIED TO DIGITAL MEDIA: TRENDS AND IMPLICATION

  Wesley Moreira Costa, Rodrigo Fernando Belli, Ruan Carlos dos Santos

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• GREEN ADVERTISING AS A KEY TO A SUCCESSFUL SUSTAINABILITY STRATEGY AND EFFECTIVENESS ON CONSUMERS' GREEN CONSUMPTION BEHAVIOR: A CASE OF MOROCCO

  Mkik Salwa

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• THE STUDY OF THE IMPACT OF MICROFINANCE ON SMALL AND MEDIUM SCALE ENTERPRISES (SMES) IN SIERRA LEONE: A CASE STUDY OF ECOBANK MICROFINANCE SIERRA LEONE

  Abu K. Kamara, Sheku Kamara

  • PDF (anglais)