THE PAYMENTS SECURITY AND CONVENIENCE ON CONSUMER OF MOBILE PAYMENTS IN BAGUIO CITY, PHILIPPINES

Autori

  • Amir Omar Ali Master in Business Administration Student, University of the Cordilleras, Baguio City, Philippines

DOI:

https://doi.org/10.46827/ejmms.v9i3.1872

Parole chiave:

ease of use, usefulness, security, mobile payment

Abstract

This study investigated the payment security and convenience of consumers of mobile payment applications in Baguio City. Specifically, it assessed the level of acceptance of mobile payment applications, compared the acceptance of GCash with other mobile payment platforms, and identified the challenges faced by users of these applications. Using a descriptive research design, a sample of 150 respondents was selected through convenience sampling. Based on the findings, the research revealed a positive perception of ease of use, security, and usefulness as the primary factors driving the increased acceptance and utilization of mobile payments by users. Key challenges identified included difficulty in reversing erroneous transactions, delayed notifications, inaccessible customer service, network disruptions, slow processing times, and the absence of offline functionality. Furthermore, the findings revealed that GCash is significantly more accepted than other mobile payment applications, with consumer-operators displaying higher acceptance levels compared to individual consumers. These results provide valuable evidence for mobile payment operators to enhance their technological platforms, addressing user challenges and promoting increased adoption and usage among various client segments.

 

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Biografia autore

  • Amir Omar Ali, Master in Business Administration Student, University of the Cordilleras, Baguio City, Philippines
    Amir Omar Ali, MBA, is a Libyan professional with a robust academic background and a strong commitment to advancing business excellence. He earned his Master of Business Administration degree from the University of the Cordilleras in Baguio City, Philippines, in November 2024, following a Bachelor of Science in Information Technology from the College of Technical Sciences, Libya, completed in December 2018. With expertise in problem-solving, decision-making, adaptability, and marketing, Amir is well-equipped to tackle complex business challenges and drive organizational success. His professional objective is to leverage his education and leadership skills to secure a managerial role in a dynamic organization, where he can lead strategic initiatives, optimize operations, and contribute to sustainable growth.

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2024-12-06

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