V. 9 N. 3 (2024)

Articles

• THE PAYMENTS SECURITY AND CONVENIENCE ON CONSUMER OF MOBILE PAYMENTS IN BAGUIO CITY, PHILIPPINES

  Amir Omar Ali

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• INFLUENCE OF TOURISM PRODUCTS ON TOURIST SATISFACTION: THE CASE OF CHAU THANH DISTRICT, BEN TRE PROVINCE, VIETNAM

  Trong Nhan Nguyen, Tri Thong Truong, Viet Dua Phan

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• EFFECTS OF INSPIRATIONAL MOTIVATION ON CLERGY EFFECTIVENESS IN PENTECOSTAL ASSEMBLIES OF GOD IN UGANDA

  George Joel Omara, Nguchie Gathogo, Nathan Chiroma

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• MOVING URBAN FASHION: THE INFLUENCE OF VALUE CREATION ON LOYALTY AND PURCHASE INTENTION IN THE STREETWEAR MARKET / MOVIMENTANDO A MODA URBANA: A INFLUÊNCIA DA CRIAÇÃO DE VALOR NA LEALDADE E INTENÇÃO DE COMPRA NO MERCADO STREETWEAR

  Rafael Revoredo Barbosa, Ricardo Tessari Dias, Lucas Colombi Ribolla, Gustavo Mourad Corvino, Altair Camargo

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• AN ANALYSIS OF THE POTENTIAL INTEGRATION'S OF SUSTAINABILITY INTO MARKETING STRATEGIES BY COMPANIES

  Ernest Udeh, Alexander Dugba

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• INTÉGRATION DE L'ÉTHIQUE DANS LE MARKETING D'INFLUENCE ET IMPACT SUR LA DÉCISION D'ACHAT DANS LE SECTEUR HÔTELIER : UNE ÉTUDE EXPLORATOIRE / INTEGRATION OF ETHICS IN INFLUENCER MARKETING AND ITS IMPACT ON PURCHASE DECISION IN THE HOTEL SECTOR: AN EXPLORATORY STUDY

  Mohammed Reda Berrahal

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• EFFECT OF ADVERTISING EFFECTIVENESS VIA MOBILE SOCIAL NETWORKS (SNS) ON BRAND EQUITY AND THE BEHAVIORAL INTENTIONS OF ONLINE CONSUMERS

  Nesrine Mzid

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